The Power of Personalization Through Technology in Fitness Marketing

By Maartje Pleiter​, Special FBA Contributor Digitization has unlocked opportunities in many sectors. More than ever before, we are demanding quick and accessible services that provide experiences tailored to our individual preferences. When opening an app, for example, we expect to receive things such as customized offers and notifications based on our behaviour. And this … Read more

The Role of Technology in Building the Future of Fitness

By Hugo BraamSpecial FBA Contributor Who could have predicted two decades ago just how much of our lives would inherently change due to the internet, smartphones and wearable technology? Indeed, there was a time not so long ago when Apple’s main selling point for its first iPhone was its calling function! Today, we use smartphones … Read more