There’s no denying that launching a new business can be pretty challenging, especially given the current events occurring in the world. Despite that, hundreds of thousands of entrepreneurs launch start-ups that turn out to be hugely successful each year.
If you’re passionate about fitness and want to share that passion with others, you’ll undoubtedly want to ensure that your personal training business keeps on growing. When you’re low on money or new in the field, you might not be able to invest in adverts and employ other paid marketing options.
Worry not. The good news is that it’s still very much possible to promote your services to others on a shoestring budget (or even for free). Here are 10 tested and tried methods you can employ to find yourself new clients.
1. Online Content Creation
Many people gain inspiration for their personal training and fitness goals by looking online. They read articles on fitness-related websites and follow celebrities, athletes, and sports figures on their social media profiles.
You can gain inspiration for content creation by researching topics that interest your target audience, and interviews with those people using Google Trends.
While publishing valuable content consistently might not bring in cash straight away, building trust with your audience will pay off on the long term.
2. Google My Business
According to recent statistics, Google takes up almost 92% of the search engine marketmeaning most people use Google for their online searches.
As you know, Google is very innovative when it comes to returning relevant search results. One example is displaying a mini-map containing nearby results or ones in a specific search area. If you want people to find you when they do a local search, you need to create a Google My Business listing.
3. Public Speaking
One way to remain professional while connecting to your clients on a personal level is through public speaking. Your audience will also feel they are in the presence of an expert, one that understands their pain points and offers ways to overcome them.
You could get free public speaking gigs at local community events or in locations you target and at seminars and other relevant events.
4. Public Relations (PR)
PR often gets cited as a credible marketing method because you aren’t paying to have your story featured somewhere. You’re simply pitching your stories or concepts to professionals who can influence many readers, listeners, and followers.
Writing and distributing press releases is something you can do for free or relatively cheaply, as it is turning negative events or stories to your advantage. For example, “stuck in another COVID lockdown? Check out these ten free ways to stay in shape at home.”
5. Guest Posting
The easiest way to find guest posting opportunities is by doing some Google searches, such as:
- Personal trainer “guest post”;
- Fitness trainer “guest post by”;
- Fitness coach “accepting guest posts.”
Keep in mind that some bloggers may demand a fee before publishing content, whereas others are happy to offer a free service. You can also build a rapport with other industries within health services, like physiotherapists, osteopaths or coaches and offer them to write an article about the benefits of exercise while you invite them to write something on the benefits of their services for fitness results.
6. Facebook Groups
One of the best free ways of fitness marketing on social media is by taking advantage of relevant Facebook groups. These are groups set up by individuals that have an interest in fitness and wellness.
Simply join relevant groups and work towards being an authoritative figure in them. Get actively involved in new discussions, and make sure you introduce yourself to everyone in your first post. A key aspect of commenting and helping out in other people’s groups is to follow their guidelines of interacting with group members, otherwise you might find yourself easily booted for spamming.
Another way of making use of Facebook groups for your marketing efforts is to create your own, post engaging content and keep inviting your own social circle and encourage those who have already joined to invite others in their circles who might be interested in what you have to say.
7. Email Marketing
Consider setting up your email marketing list with MailChimp or other email marketing software you find suitable; it’s easy to do, and you can set it up with your website in no time. Some ways to get new subscribers include cross-promoting on social media and through your guest posting endeavors. Creating an lead magnet and offering that in exchange of your visitors’ email address is also a great way to get new subscribers.
8. Video Marketing
One idea to get people viewing your videos is by creating content that helps solve specific problems, such as how to correctly warm-up and cool down after an exercise session.
Another way to use videos is to add an introduction to your website’s Home page or ask your clients to record video testimonials you can use on your website and on social media.
You can then share your infographics on your website, blog posts, Facebook and Instagram and also as lead magnet.
10. Brand Partnerships
When researching potential brands to approach, make sure you avoid anyone that competes with what you do or may offer your services to their clients themselves in the future. Also, when working on your pitch to the other brand, know each other’s objectives in the deal.
Another key aspect to keep in mind is to only partner with bands that you think will be genuinely beneficial to your current and future clients. Finally, determine how you will both measure the success of your collaborations..
The above is a list of the most common free and cheap methods of personal trainer marketing. When you start using some of them, you’ll soon discover how it’s possible to market your services without spending a fortune on your marketing.