Why Use A Design Template?
Your personal trainer website needs to both work well and look professional if it’s to build trust and authority with your audience. The only thing worse than no personal trainer website at all is a personal trainer website that looks untrustworthy, cluttered or unprofessional.
So using a template can often be the easiest way to building an awesome DIY personal trainer website that makes your business look good and function properly.
What Should A Design Template Include?
When selecting particular features, you might consider what someone visiting your personal trainer website might be trying to find. They may include:
- Clean & simple design – multiple page sites tend to perform better than one page websites.
- Page types – you’ll need pages with headers, pages without headers, pages with no navigation and contact pages.
- Forms – forms that will invite visitors to your site to get in touch with you which are ideal for existing clients that want added functionality.
- Footer & sidebar – this creates a site wide link to the main pages of your site
- Sections – sections are the pieces of your site that together, make up a page.
The goal of all these design elements is to invite your visitor to take the next step and to make it as easy as possible for them to interact with you and the services you offer. A well designed personal trainer website will make the “call to action” with your site seem easier than navigating away and finding a solution to their problem somewhere else.
Let’s take a look at each of the personal trainer website template elements in depth.
1. Clean And Simple Designs
Design should be complementary to your content and not distract from it. Some website building platforms will offer a design template using drag and drop methods. It’s great if you’re not very comfortable with building the website yourself.
2. Page Types
This is going to be vital if you’re a face to face trainer or gym owner with a set physical location. A design template that includes Google Maps built-in means visitors to your site are going to be able to find your location without navigating away from your website.
4. Footer & Sidebar
You could even use it to introduce your staff members so people who are interested in joining your gym would feel like they know a face and a name before they even walk into the building. This is a powerful psychological tool to encourage people to take action.
Your job is to decide which sections go where to create the best possible experience for you website visitors so that they feel comfortable getting in touch and becoming a lead.
Other Features to Look For
Recurring Schedule Calendars
Having the option to integrate a calendar is a great feature for personal trainers that would like clients to be able to book appointments with them through their website. This could include consultations as well as appointments for face to face training. If you’re a gym owner, this could be a class timetable and information about what to expect from each class. You could even integrate a method of booking into the class here.
An events calendar can be used for irregularly occurring events that might be going on. For a personal trainer, it could include a social event, a meetup, or a group challenge for your clients. For a gym owner, it could include a workshop or guest speaker. An events calendar can be used for booking an unusual event that isn’t regularly recurring as a class would be.
If you want part of your personal trainer website to have a private area, protected by a password for your clients, you can include this in your design by selecting a template that has a membership option.
This could be a separate page included in the navigation bar with a button that allows people with memberships to log in. People without a membership won’t be able to access the content in this part of your site.
The templates available are sophisticated in the features they offer, and these can often be “dragged and dropped” into your website without any difficult and time-consuming customisation.
Having a website that looks good and is highly functional can be instrumental in bringing you high quality leads from your ideal clients. It’s a long term asset and should be carefully designed around the needs of your target market.