When you start planning your fitness website as a personal trainer, you know you’re creating an asset for your business that will bring you authority and position you in your niche marketplace for years to come.
The problem is that there’s a lot to learn about building a website, and it’s easy to feel overwhelmed and put off. So here are 8 of the most common questions personal trainers have about starting a fitness website so that you could get up and running within an afternoon.
1. What do I need to get started?
The first is a web host. This is just a place that your website lives on the internet. If your website is only on your computer, only you will be able to see it so you need to rent a public place (a host) to put your website (the house) on.
You’d be paying attention to three main variables when shopping around for a web host.
- Uptime: This how often people can access the site. It’s the time your website is up and running. If the uptime is low, people can’t get on your site, which can impact being seen as a trustworthy source.
- Site speed: People are impatient, and if your website takes too long to load, they’ll click away. Google also will give preferential ranking to sites that load faster.
- Customer service: If the website hosting platform has excellent customer service, that’s one less thing you need to worry about trying to fix yourself. Being able to ask an expert for help solving your problem is so valuable.
The second thing you need to buy is a domain name from a domain registrar. Some website builders like Weebly or Squarespace will include the hosting and the domain name (as well as everything else you need) in the package you buy.
If you can, opt to buy the “.com”. The hardest thing about buying the domain is deciding what you’re going to call your website. If you really are stuck for a name, use your own name. It makes sense to own your own name as a domain anyway and you can always change it later.
2. Who owns the website?
The theme will work with with web design platform. WordPress themes work on WordPress, Squarespace themes work on Squarespace, etc.
Although the hosting, designer platform and theme are technically rented, they still work for you for as long as you pay for them.
The things you do own include:
- Your domain name
- The website content that goes on the theme.
- Any images you add to the theme.
- Blogs, articles and videos you create
3. How does hosting and security work?
If you’re having your website built and managed for you by My Personal Trainer Website, we’ll sort that out for you, ensuring your site has all the security you need, all included in your monthly fee.
4. What should I name my website?
- Keep it short
- Keep it easy to type and spell
- Include keywords
- Include your local area if you provide in-person services
- Include numbers or hyphens
- Use something trademarked, copyrighted, or used by another company.
- Restrict yourself to one domain if you can buy .com, .co.uk, and any other relevant suffixes. You can always redirect them to your .com. You don’t need to build a different site each time.
If you’re looking for inspiration, there are website naming tools out there, such as NameMesh or Panabeewhich will take a few ideas from you and try to create a domain name by combining them.
5. Who markets the website?
Whether or not your website will work for your business depends on your marketing strategy in promoting it. There are many ways to get traffic to your site. Here are just a few:
6. Who does the website updates?
You could ask your designer to make the changes, but this can sometimes prove costly.
If you have a managed website with My Personal Trainer Website, we include unlimited revisions. As your business grows and develops, your website grows with it.
7. Do I need to bother with SEO?
This isn’t such a bad thing if you plan on spending some money on ads to get traffic, but once you stop paying for ads, you’ll stop getting traffic. With good SEO, your site can generate a consistent flow of leads.
8. How do I rank on Google?
- Technical SEO is about having a well-built website that it’s neat and navigable, and at the point of building your site, this is the one to focus on.
- Off-site SEO is about getting links coming back to your website from other people’s websites that are well respected in similar fields.
- On-site SEO is about writing good quality content, including properly researched keywords, and regularly updating your site.
However, if you don’t have the time to commit to this and you would prefer to spend your time on other tasks inside your business. We do offer a managed website package, which includes on-site SEO optimisation.