4 Website Design Tasks Personal Trainers Might Want to Delegate

Many fitness business owners, when they start their personal training career, do everything in their business themselves. You may have more time than money at that point in your career, and you’re learning the details of running a fitness business. Besides, there’s a certain degree of pride in trying to do everything yourself in a business that you’ve built yourself.

However, eventually, it starts to limit your ability to grow your business, and at that point, something has to be delegated. The most important elements of your business to delegate, are often those things that someone else may be able to do a more professional job of, something that you don’t enjoy doing, or something which simply takes too much of your time.

Why Delegate Anything?

It can be tempting to think that no one is able to do the things inside your businesses as well as you can. Especially, if you’ve been working as a sole trader for a while, and the systems in place may have grown without structure. But as your business grows, the need to delegate work grows too. In fact, without a willingness to delegate, your business can stagnate.

Advice given by highly successful trainers often will come back to a willingness to pay for support by people that are well positioned to give it, and to do so quickly before you’re at breaking point. Simply ask in the Facebook group for pre-qualified recommendations, or look on sites like Upwork to find a freelancer. Here are the 4 main tasks you can delegate when it comes to your personal trainer website.

1. Content

The content of your personal trainer website is likely to include articles that are published regularly on your blog. A well-researched article, which includes keywords can provide a return on investment inside your website for years. Those which are optimised to include backlinks, and are also regularly updated can potentially be a source of lead generation long after the article was written.

You can, of course, write your blog content yourself. There are a number of guides on it that you can refer to before getting started. Or if you’d prefer to delegate your content writing to a dedicated fitness writer, this can be a smart investment, just like one of our managed website clients, Tom Waite does with his blogs.

You can rest easy knowing that you’re regularly publishing content that is performing well inside your personal training website and establishing you as a credible authority inside your niche.

2. Maintenance

Maintaining a website can feel like a lot of work, especially if your particular skill set may be put to better use elsewhere in your personal training business. This could involve mapping an existing domain to a new provider, adding or editing pages, as well as updating the designs and features of the site as your business grows.

For example, many personal trainers are eager to build a membership element to their websites, which needs some infrastructure put in place on an existing website. This could take hours, even days of your time.

Website maintenance can be delegated to a dedicated website designer who could build these elements of your site more quickly and with a more robust sitemap than you may be able to manage on your own.

3. Search Engine Optimization

Search engine optimization is one of the most valuable tools at your disposal for your personal trainer website. Once you’ve created your fitness website, the next most important thing is to direct traffic to it. By making it show up in Google search results, more people will see your website, and so more people will be able to inquire about your personal training services.

There are a number of ways you can optimize your own site yourself, including the technical SEO of having a well-built website. The off site SEO relates to the relationship and positioning of your website compared with other authoritative websites in your niche. On site SEO relates to the use of keywords throughout the website.

But trying to do this yourself is highly technical, and takes a lot of skill. It can also get frustrating if Google changes the algorithm on how they rank content, such as giving priority to websites designed for use on mobiles.

Delegating SEO would likely go hand in hand with delegating the website maintenance and can save a lot of guesswork or time spent researching.

After about 7 months in helping our client Lewis, the founder of Armory Coaching Studio with his SEO campaign, the results were as expected. 1st page of Google… twice. Once in the organic search and again on the map for pretty much every combination of the main keywords we were trying to rank for.

4. Graphics

A graphic designer is completely different from a website designer and although some professionals may offer both services, they are different skills. If you find you’re spending hours each week on Canva designing something just right for a social media post or find yourself issuing refunds because your welcome pack in your onboarding sequence isn’t well presented, it may be that you would benefit from delegating the graphic design to a designer.
Great graphic design can simplify communication, clarify your branding and marketing, and ultimately, can distinguish you in the marketplace from every other personal trainer. Which is getting more and more important as the fitness industry grows. If, like many personal trainers, this is a skill that you don’t have the time or inclination to acquire, you could delegate the designing and branding of your assets, website visuals and social media content to an experienced graphic designer.


The thought of delegating tasks when there’s a way of doing them already in place can sometimes feel harder than simply doing them yourself. It takes time to sit and think about the exact steps you want someone to go through.

However, you don’t need to teach specialized professionals how to do these things your way. You just need to explain the result you want. That’s the benefit of delegating to a professional; They’ve already got systems and methods in place which make them professional and efficient.

Once you’re earning enough from your fitness business to delegate work to other people on a freelance basis, you can start reclaiming your time from writing basis, maintaining and optimizing websites and designing graphics, and get back to what you’re best at: providing an incredible training experience for your clients.


Leave a Comment