4 Ways to Maximize the Digital Marketplace That Benefit Your Fitness Business

By Emma Excell​, Special FBA Contributor

Online shopping is fast, easy and stress-free. So why should it be any different for you members?

In April 2021, a study of 8,000 consumers worldwide by Bazaarvoice reported 64% of those surveyed found browsing online easier than venturing out to visit bricks and mortar shops whilst 61% said they find new items more frequently online.

With the right digital solution, members can access a digital shop housing an unlimited array of products or services at just the touch of a button.

Here, Emma Excell, COO at Fisikal, experts in digital business solutions, explains how to maximize the digital marketplace to benefit your business.

TARGET ADDITIONAL REVENUE

Don’t limit your income-generating opportunities to membership fees. Think outside the box and offer your members some added-value options which boost your bottom line.

The right branded app, such as Fisikal, can include a native shop functionality that allows you to stock a digital shop of products that can be purchased by members either through the app or through your website. If you already have an external shop website, at Fisikal we have the ability to embed and display this within the app.

STOCK THE DIGITAL SHOP

Encourage shoppers to browse the digital aisles of your shop by keeping the ‘shelves’ stacked. Once an online shop is set up, your stock opportunities are limitless. You can literally stock your shelves with as many items as you want.

Maybe you just want to sell custom-branded merchandise or perhaps you’d prefer to stock a wider range of products, including those manufactured by third-party brands.

The key is to offer a wide enough selection of products and services to draw your members in and make your digital shop a go-to destination for their fitness and wellbeing needs.

HASSLE-FREE CHECKOUT

Help members avoid the queues with an efficient digital shop experience. As a merchant, you can manage specific products to include imagery, descriptions, and pricing. Members can then search for products by filtering categories.

Items can be immediately purchased or ‘added to the cart’ for later consideration. If an item is purchased, the payment, billing, and delivery process is handled in seconds. The merchant is notified of the sales and they can manually process the order for shipping, marking the order online as fulfilled.

From start to finish, the business has full visibility over all products sold to members so can review popular items, spot seasonal trends, and identify opportunities for discounts or promotions.

GIVE THE CUSTOMER WHAT THEY WANT

If you were to utilize online dashboards to give you full, real-time visibility over available stock, you can instantly see what items are selling well and in high demand versus what items are underperforming. You can then adjust future stock levels accordingly. Give the customer what they want by analyzing the data.

Give the customer what they want by utilizing Fisikal dashboards to help you manage your stock effectively. Have full, real-time visibility over available stock so you can see instantly what items are selling well and in high demand versus what items are underperforming. You can then adjust future stock levels accordingly.

Stay ahead of the curve when meeting customer demand and you stay at the forefront of your customer’s fitness journey.

To find out more or to book a no-obligation demonstration, contact Fisikal at: https://fisikal.com

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Emma Excell is the COO of Fisikal and heads up the operations team. Emma has over 4 years of experience in investment banking and over 14 years international property development. Emma has a degree in economics, provides business analysis, digital marketing strategies and project management skills

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